This is a newer product on the market, its a great idea, where the USB-C plug can swivel. I assume their goal was to make it easier to charge your device while also using it, and to make the cable last longer. The swivel part is great when it works but it’s super fragile and broke for me in two weeks.
I use a magnetic one for my headphones since they have micro usb and we all know what continuous use of that port does to it.